Child room Gestalt analysis
Do you provide a bedroom special for your toddler?
Do you put many things in there?
Do you think that a child has a blank mind that could be filled by parents as they like? Tabula rasa to be written?
My answer is NO.
You better not give a toddler a special room to bedroom.
You better not populate those bedroom with things; puppy, fancy toys, decorative apparels, stuffy rugs and so on.
Tabula rasa is misleading; the child is as smart as you adults.
Only they think and react differently.
He, the toddler, learns to manipulate people as early as he stays alone (the nonsensical mumbling -Vygotsky ) if you give him room and stuff to explore is the same with give him a weapon of power; a magic thing to enjoy.
The child learn pollitics by do a research on you, his parents.
He still got no abstractions, but he starts categorizing, differentiating or explore projections using what he got most, touches and body languages of you. He soon learns the trade of buy and sell.
He understands GestalT Perception instantly and manipulate it as he likes.

TODDLER POLITICAL NOTATION

1. No Touch by both pop and mom = seems like they are afraid or feeling no good for that object = magic = High value; desirable.

2. Little Touch by mom; something functional touch but without enthusiasm=
Not much value= low desire.

3. Touch frequently = Much interest for mom and others = Null value.
Of course it is no way could be mine, so I dislike it at all.

4. Little Functional Touch by pop = Playful ; a bit more value than mom functionalities; it must be fun.

First a child want to buy something, or consume something, but he still wonders what he can sell.
When his mom come in, he learns what he can sell, by observing how mom relate her attention and touches against all things at the room.
He soon figures out that puppies, bed cover, pillows, and chairs are worthless because mom touch them all the time with care. Null value.
Than he notes that mom rarely touch things inside the rug.
Aha….That’s bring more value to it.
So when a child want to get something tasty chocolate he remembers always come from mommy but his mom seems not to pay much attention, he moves quickly and daring action to the rug and throw out everything inside (2) and hears a screaming and get the attention. Than he animates with a delicate gesture about his demand of chocolate; if after that his mom understands and bring in a chocolate, he will politically consider mom as an easy prey and start wondering on how to conquer pop…….:)

GESTALT PERCEPTION of The Toddler.
-Gestalt Law of similarity= OK= plus.
Things inside the rug were put there by mom, but she back-side it most of the time, so it must relate to mom’s back.
-Gestalt Law of Proximity= None = minus.
Because it is far and seems hard to reach.
-Gestalt law of Good continuation = OK
Why mom put her back to a place very far and difficult to reach?
I think mom put it there to hide a chocolate for me; it’s not fair, so I have to scratch it out even I risk some new experience I never do before.
Perhaps if I do that a chocolate could sprout out of it ( the Rug )
Gestalt law of Closure= None.
Ohh, no chocolate sprout from that thing ( rug )
Gestalt law of Figure and Ground= OK
Mommy must have 2 backs; that thing is certainly no chocolate back box she used to hide choco from me; but it is for something else.
No worry, I shall find out later.
That was a scary tales of Child GESTALT Intelligence.
Watch Out.

 Why a boss is hard to make buying decision at his Office Room?

Gestalt analysis of his perception:

Law of similarity is negative to his perception, because he never notices any person bail out money to buy something at the room plus his subordinate’s room nearby.

Law of proximity is negative , because he rarely bail out money at an entire building unless for accidental unplanned events.

Law of good continuation is Positive, because buying decision has already been made at other places like restaurant, hotel, etc…Office only encamped confirmation documents alike invoices, check or Bank report.

Law of Closure doesn’t work here, factualy, if he forgets to pay something he will forget it until some furious seller remind his obligation by phone…:)

Law of figure and Ground also not working here, because the interior has barely give space to a money box, or something that used to show real money in it….:)

Theory of Impuls Buying behavior.

For a start we make assumption of an audience like

this:

1. The prospect must have money to spare.

2. The prospect has some kind of credit or debit card.

3. The prospect go to store with a plan to buy a

thing.

4. There lay a complex category of stuff to be bought.

Q: Why they put main food and frozen food at the back

of the store?

Q: Why the alley there is wider than the other alley?

Q: Why they give some fancy trolley so big that could

box in your kid?

Gestalt answers:

-Like the hunter of our stone age ancestors, those

modern money hunters put and prepare traps and alleys

and room for hunting ground; even as we first enter

the store, a buyer has to face colorfull and complex

stuff that so numerous that need a pointer to follow;

the mind should be distracted and confused so in due

proccess would lose its rationale logic and being

taken over by mere perception.

If he needs item A, than there is item B similar and

item C not so similarbut has a close proximity with

lower price; why not buying all, saving time?

If they need food and they find out so many other food

and big volume still match the trolley, why not buying

them all, saving time?

-If they already bought big food item, but must walk

pass small items for daily use, why not pick them all,

sving time?

-Than they find out atthe cashier all snacks, soft

drinks, ready to consume, why not take them too? since

the trolley still has room for small things like that.

So, as you plan to buy a kilo of meat, a kilo of

sugar, a couple of detergent cachet, finally you get

out of store full of other thibd too; milk, chocolate

snacks, peppermint, vitamin, a pair of socks, mineral

water and a bunch of tissue. What a hell happened?

With credit cards, your money lost is only a tiny

numbers on a tiny struck that looks unreal.

That’s called IMPULS BUYING.

Gestalt law match at least on 3 perceptions:

1. Similarity.

So many similar product stack together confusing your

accounting mind to choose or pick out; so, easy

solution, if you are in doubt, buy a couple of them at

once, recount them later at home.

2. Proximity.

The more other buyer get the trolley and stroll and

pick things with you the more comfortable you are on

doing that picking things behavior.

3. Law of Good Continuation.

You won’t find a shotgun or a hiking boots over there,

so it won’t scare you and confuse you any further.

Englishfirst BlokM negative positioning on unrealistic segmentation.
Target segments:
1.Upper previledged class parents for their toddlers.
2.Mid-class teenage students.

Perception of these groups:
-Gestalt Law of similarity on Upper Class parents goes negative, because none of them appears there.

-Gestalt Law of proximity on Upper class is also
negative, for the place is a quite far from places
they usually hang together( Kemang-Senayan Plaza-PIM ) South Jakarta.
It also sit alongside Japanese bar n Karaoke that
feels them edgy while bringing down children.
-Gestalt Law of Good Cobtinuation is positive, because
they expect an encounter with foreigners there.
Gestalt Law of Closure is negative, because when they
try to enter the building for a paossible transaction,
they would facing a transparent class of computers
just in front of the road; this horrifying scene
creates embarrasment for them to show their kids’s
foolishness at public.
Gestalt Law of Figure and Ground would annoys these
upper classes previledge when they have to mix their
kids alongside hordes of teenager inside a shallow
gate. Classes are set apart so thight and no privacy.

For the mid-class teenager every law of perception is
positive, exept the law of figure and ground; that is
a mix around with little kids at a small room.

POSITIVE GESTALT PERCEPTION OF CASHIER HELPS BOOSTING REVENUE.

-Gestalt law of similarity= OK for all the cashier are present with uniform and ordered apparatus.

Gestalt law of proximity is OK too because their work spaces only 2.5m apart plus a supervisor that always ready beside them.

Gestalt law of Good continuation is also positive for whenwever they feel tired they could go to rest just 2-3m behind them that already enplace foodcourt with its colorfull chairs and desks.

Gestalt Law of Closure is  negative because they never get paid on the POS spot, always get paid at another room.

Gestalt Law of Figure and ground is negative, because they always realize the low status compare with buyers.

One resto positioning at Pasaraya South Jakarta mall.
Solaria Restaurant positive perception by his audince.
Segmentation Target:
-Local mid-class salaryman looking for bargain budget
hard meals.
-Gestalt law of similarity=
positive, for they usually detect same people like
them inside the restaurant, rarely meet other segment
alike teens, children or big-bosses.
-Gestalt law of Proximity=
positive, for they have found out the position of
restaurant just near the main gate, in this basement
case= escalator, so they have no difficulties in
finding a hard meal booth at the first time.
-Gestalt law of Good Continuation=
positive, for an easyness to continue their culinary
recreation by consume many sof meals and soft drinks
around the restaurant; the place actually a foodcourt.
-Gestalt law of Closure=
negative, because they have no obligation to work
afterward in that basement area.
-Gestalt law of Figure and Ground=
positive, because they have got a sense of Ego Booster
to consume a cheap hard meals beside an expensive
foreign steak house just located across their tables.

Target audience:
1. Mid-class students looking for budget soft meals.
2. Mid-class salaryman for lunch a budget soft meals.
Perceptions:
-Gestalt law of similarity on students is negative,
for these teens are groupie, when they see none of
their peer there so do they.
-Gestalt law of similarity to salaryman also negative,
because prices there has been set too expensive for a
bargain softmeals hunter n none of them box in too.
-Gestalt law of proximity on students is negative, for
a more luxurious Wendys restaurant just on the gate to
the mall complex with prices level es teler 77 prices.
-Gestalt law of proximity also negative for the
salaryman soft meals bargain hunter; they already eat
elsewhere for hard meals n with Carrefour ahead they
easily lost appetite for soft meals.
-Gestalt law of Good Continuation is negative too;
students young minds can not mix salon, garment
booths, cellular phone shop and teashop wit meals.
They will confuse, and with an annoying waiter keep
blocking their way just run away and no look back.
-Gestalt law of Good continuation is negative to the
salaryman too on a factor of Carrefour that burn
urgencies plus the laptop users all around the place
that makes them anxious to remind them of work office
and of course animosity to the richer laptop freaks
over there.
So, this venture is an example of total flop.

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