Englishfirst BlokM negative positioning on unrealistic segmentation.
Target segments:
1.Upper previledged class parents for their toddlers.
2.Mid-class teenage students.
Perception of these groups:
-Gestalt Law of similarity on Upper Class parents goes negative, because none of them appears there.
-Gestalt Law of proximity on Upper class is also
negative, for the place is a quite far from places
they usually hang together( Kemang-Senayan Plaza-PIM ) South Jakarta.
It also sit alongside Japanese bar n Karaoke that
feels them edgy while bringing down children.
-Gestalt Law of Good Cobtinuation is positive, because
they expect an encounter with foreigners there.
Gestalt Law of Closure is negative, because when they
try to enter the building for a paossible transaction,
they would facing a transparent class of computers
just in front of the road; this horrifying scene
creates embarrasment for them to show their kids’s
foolishness at public.
Gestalt Law of Figure and Ground would annoys these
upper classes previledge when they have to mix their
kids alongside hordes of teenager inside a shallow
gate. Classes are set apart so thight and no privacy.
For the mid-class teenager every law of perception is
positive, exept the law of figure and ground; that is
a mix around with little kids at a small room.
Tags: gestalt, marketing, positioning, segmentation
