One resto positioning at Pasaraya South Jakarta mall.
Solaria Restaurant positive perception by his audince.
Segmentation Target:
-Local mid-class salaryman looking for bargain budget
hard meals.
-Gestalt law of similarity=
positive, for they usually detect same people like
them inside the restaurant, rarely meet other segment
alike teens, children or big-bosses.
-Gestalt law of Proximity=
positive, for they have found out the position of
restaurant just near the main gate, in this basement
case= escalator, so they have no difficulties in
finding a hard meal booth at the first time.
-Gestalt law of Good Continuation=
positive, for an easyness to continue their culinary
recreation by consume many sof meals and soft drinks
around the restaurant; the place actually a foodcourt.
-Gestalt law of Closure=
negative, because they have no obligation to work
afterward in that basement area.
-Gestalt law of Figure and Ground=
positive, because they have got a sense of Ego Booster
to consume a cheap hard meals beside an expensive
foreign steak house just located across their tables.
Tags: gestalt, positioning, restaurant, segmentation
